'Speed Science' is an innovative neuroscience-based research project created to help people stop speeding. We discovered 50% of drivers already knew speeding was dangerous but were still subconsciously speeding due to significant mental distraction. It goes beyond awareness of the consequences and gives drivers utility and techniques to try behind-the-wheel.
With no existing real-life tests, we created a research project in conjunction with neuroscientist Dr Lucia Kellher. Analysing the driving behaviour of 39 Queensland drivers over 21 days, we discovered tests that significantly reduced incidents of speeding. Once we had our scientifically-proven experiments, we rolled them out to 3.5 million Queensland drivers.
The tests are to be published in leading scientific journals in the hope of creating worldwide change.