There’s a special state of relaxation that only happens in summer.
It’s a state between awake and asleep, when your eyelids flutter, sounds are heightened, and you lose all sense of time or place.
When you’re happily letting the world go on around you – you’re drifting.
With the comfort of Sheridan, there’s nothing stopping you from letting yourself drift away into that blissfully restful state only summer can give.
This is the complete antithesis of how the Head of Production felt when we told him about this idea, which involved turning a barge into a giant towel in The Sydney Harbour.
But it worked. And it looked very dreamy.
OOH Contextual
