Goodstart

I am extremely proud of this work. Not because it's award-winning creative, but because it's creatively responsible. Goodstart is a not-for-profit social enterprise and Australia’s largest early learning provider. They exist purely to improve the lives of Australia’s children, raising the quality of early learning across the board and helping disadvantaged children access it. To make sure their budget stretched as far as possible, we created a bank of content, which could be shaped into various films for different parts of the business. This bank of content can be used for 5 years. I was lead creative for concept development and developed the new tagline ‘Together there’s no limit’, which was extremely well received at every stage of the of the multi-layered organisation. The founder, Michael Traill, even cried when he saw one of the hero films. Finally, someone had successfully and humbly told Goodstart’s story.